Meet Yeva
Born on the banks of the Volga River to parents whose lineage weaves together Jewish, Russian-Ukrainian, Gypsy and Mongolian heritage, Yeva's early years unfolded in the mystical Ural Mountains, at the gateway to Siberia. Her youth bloomed in the ancient landscape of Israel, between the reforested valleys of the Emek and the timeless Carmel Mountain overlooking the Mediterranean Sea.
Life's journey carried her across continents—from the old-world charm of Europe to the vibrant spirit of the Americas, from the magical depths of India to the ancestral rhythms of Africa. In each place she formed profound heart-connections, absorbing the essence of diverse cultures. What began as a sense of belonging nowhere gradually transformed into a deep knowing of belonging everywhere, guided by the wisdom of Nature and Spirit.
The art of creating clothing flowed from her mother's teachings, while first reimagining designs glimpsed in magazines, and later, through transforming vintage and traditional patterns discovered in her world travels. Her father's tales of the Silk Road sparked a lasting inspiration. These ancient wayfarers embodied freedom in its purest form—in their fluid, natural garments that honored the body; in their serene minds attuned to nature's rhythm; in their light yet wise way of journeying, with layered pieces that expressed all facets of the Self while adapting to any occasion or climate without compromising quality, comfort or beauty.
Yeva found herself inspired to create her own brand at thirty, in 2014, during a profound journey of recommitting to unconditional self-love as well as love for our universe, which she realized were the same thing. One of the turning points came during an intimate gathering, where she dressed friends in pieces from her vintage collection. As if by magic, the evening transformed into a living fairytale—each person emerging as their most authentic self, radiating an inner light and gentle confidence. Even the musicians seemed touched by this collective metamorphosis, their melodies weaving an effortless joy unique to that moment. It was then she understood deeply this simple alchemy: creating beauty is creating harmony.
Her own journey of self-love revealed that staying true to one's values requires constant creative realignment. Seeing the divine expressed through infinite dimensions in all beings and things became her gift—one she felt compelled to share. Beauty became her language, the unification of worlds her purpose, integrity her compass, and wholeness her lived experience. The alchemy of freedom through dress became her offering to the world.
